- FREELANCE WOOCOMMERCE & WORDPRESS DEVELOPER
How I helped a stylish fashion brand build an easy-to-use online store that matches their bold vibe.
Destiny helped me launch my fashion brand’s first online store using WooCommerce, which saved me from heavy monthly fees. I wasn’t sure which platform to use, but his guidance made everything smooth and budget-friendly — and now my website fully reflects my bold, stylish brand.
Byshubz – Olasubomi, CEO
- OVERVIEW
Choosing WooCommerce for a Cost-Effective Start
Before working with me, the client wasn’t sure whether to use WooCommerce or Shopify for her online store. Since the business was just starting out, I recommended WooCommerce because it’s budget-friendly with no heavy monthly fees.
This helped avoid unnecessary costs early on while still getting a powerful, flexible e-commerce site. It gave By Shubz room to grow without pressure from recurring expenses.
STEP 1
Understanding the Brand
We kicked things off with a discovery call. The brand owner shared her goals, pain points, and expectations for the website. From that conversation, I prepared a custom quote, and once approved, we got started.
I dove into:
Industry research
Target audience behavior
Competitor analysis
The goal? To make sure the website reflects that glam energy while being super easy to shop, explore, and fall in love with.
STEP 2
Website Copywriting
Using insights from my research, I rewrote the entire website copy to:
Clearly state what Shubz sells
Make the brand feel more trustworthy and premium
Guide shoppers intuitively from browsing to buying
I used conversational, straightforward language that speaks directly to the target audience. No confusion. No fluff. Just clarity and conversion.
STEP 3
Design, Development & Functionality
First Impressions That Feels Like Luxury
The hero area instantly shows the brand’s bold, glamorous vibe with a strong visual, clear tagline, and direct call-to-action.
It sets the tone and makes it easy for visitors to start shopping right away.
Helping Shoppers Find What they Need and fast..
Right above the hero, I added a swipeable category slider spotlighting main products — jewelry, fabrics, and more.
This lets visitors dive in without scrolling or guessing, making browsing smooth and keeping users engaged.
Sticky Header for Easy Navigation
A sticky header keeps the logo, menu, search, and cart visible no matter how far visitors scroll.
This reduces frustration and helps customers find what they need quickly, making shopping smooth and stress-free.
Smart Search: Find Products Fast
The product search responds as users type, helping them find what they want without digging through menus.
This saves shoppers time and boosts the chance they’ll find (and buy) exactly what they came fo
Homepage Brand Intro
A short “Our Story” section introduces visitors to By Shubz’s roots and invites them to learn more via the About page.
This builds trust and gives shoppers a reason to care about the brand’s mission.
Told this brand story With Purpose and Personality
The About page feels personal and inspiring — real visuals and down-to-earth copy reflect confidence, culture, and the heart behind By Shubz.
This helps customers connect and turns visitors into loyal fans.
Multi-Currency Feature
I added a one-click multi-currency option so visitors from different countries can see prices in their own currency instantly.
This small feature makes the store feel more welcoming and trustworthy to international buyers.
WhatsApp Chat Integration
A WhatsApp chat with multiple contacts lets customers get quick help anytime.
This improves trust, reduces abandoned carts, and makes buying easier and more confident.
Optimized Single Product Page: Trust and Convenience
Clear “Add to Cart” and multiple payment options make buying fast and secure.
Trust badges like “Guaranteed Safe Checkout” ease worries about payments and product quality.
Related products encourage exploring more, boosting sales naturally.
Clear and Organized Menu: Easy Navigation
DESKTOP
MOBILE
A clean menu with clear categories and expandable sections helps users find what they want quickly, especially on mobile.
This keeps visitors longer and increases sales while making browsing less frustrating.
Shipping Integration: Smooth Order Fulfillment
I set up ShipStation for US shipping and GIG for Nigeria deliveries, letting the business manage orders across regions easily.
This keeps customers happy with on-time deliveries and builds trust with reliable shipping.
Welcome Offer Pop-Up & Easy Coupon Use
A welcome pop-up offers 10% off to new visitors to encourage subscriptions and purchases.
Coupons are easy to find and apply at checkout, smoothing the buying process and boosting sale
Mobile & Desktop Optimization
The site works perfectly on phones and desktops for a fast, enjoyable experience.
This reduces lost sales from slow or confusing pages and keeps customers happy.
RESULTS
Where By Shubz Is Now...
The new website shines with style and simplicity. Customers find what they want fast and shop confidently.
By Shubz now has a strong online presence that reflects its brand and helps grow sales every day.
Ready to get a website that works?
Let’s build a site that your customers love and that helps your business grow.