Byshubz Woocommerce

Ecommerce website built for a fashion brand launching its first online store without the ongoing costs of Shopify.

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Fashion

Ecommerce

Multi-Currency

Brand Launch

Project Overview

By Shubz is a fashion and lifestyle brand selling fabrics, jewelry, and fashion accessories.

Before the project started, the business was preparing to launch its first online store and was deciding between Shopify and WooCommerce.

One of the biggest concerns was cost.

The brand needed a professional ecommerce website that could support online sales without introducing heavy monthly platform fees during the early stages of growth.

After reviewing the business goals, WooCommerce was selected as the foundation for the project because it provided the flexibility the brand needed while avoiding recurring platform costs.

The result was a fully functional ecommerce website that reflects the brand’s bold personality while making it easy for customers to browse products, place orders, and shop from different countries.

The Challenge

The challenge was not simply building a website.

The challenge was creating an online shopping experience that matched the image the founder wanted customers to see.

The website needed to:

  • Reflect the brand’s style and personality
  • Make products easy to discover
  • Support customers in different countries
  • Provide reliable payment options
  • Support local and international shipping
  • Make shopping simple on mobile devices
  • Help first-time visitors feel confident ordering online

The business was also launching its ecommerce presence for the first time, so every part of the customer journey needed to be clear and easy to use.

The Approach

The project started with understanding how the founder wanted customers to experience the brand online.

Rather than building a generic WooCommerce store, the focus was placed on creating a shopping experience that felt stylish, easy to navigate, and consistent with the brand’s identity.

Attention was given to:

  • Product discovery
  • Mobile shopping
  • Navigation structure
  • Product presentation
  • International shopping support
  • Checkout simplicity
  • Customer communication

Every decision was made around one goal:

Help customers find products quickly and complete purchases with confidence.

Key Features

Multi-Currency Shopping

A multi-currency solution was implemented so international customers can switch currencies and view prices in a format that feels familiar to them.

This makes the store more welcoming for customers shopping from outside Nigeria and removes unnecessary friction during purchasing

WhatsApp Customer Support

A WhatsApp support system with multiple contact options was integrated directly into the website.

This allows customers to ask questions, request assistance, and receive support without leaving the website.

The feature helps build trust and gives shoppers a quick way to get help before placing an order.

Conversion-Focused Product Pages

The product page experience was structured to help customers make purchasing decisions more confidently.

This included:

  • Clear Add to Cart actions
  • Multiple payment options
  • Related products
  • Trust indicators
  • Simplified product presentation

The goal was to reduce hesitation and make purchasing feel straightforward.

Welcome Offer & Coupon Experience

A welcome popup offer was added to encourage first-time visitors to subscribe and claim a discount.

The coupon experience was also simplified so customers could easily apply promotional codes during checkout.

This helps encourage first purchases while making discounts easier to use.

USPS Shipping Configuration

Shipping options were configured using USPS services.

After reviewing the available shipping methods with the client, unnecessary options were removed and the checkout experience was simplified to display only the preferred shipping method requested by the business.

This reduced confusion during checkout and created a cleaner purchasing experience for customers.

Outcome

The project delivered a complete ecommerce foundation for the brand.

Customers can now:

  • Browse products easily
  • Search products quickly
  • Shop in multiple currencies
  • Contact the business through WhatsApp
  • Place orders online
  • Complete purchases from mobile devices
  • Access local and international shipping options

Most importantly, the business now has a professional ecommerce presence that reflects the brand’s identity while providing room for future growth.

Tech Stack

  • WORDPRESS

Content Management System

  • ELEMENTOR

Page Builder

  • Woocommerce

Ecommerce Functionality

  • Blocksy

Woocommerce Theme

  • CSS

Woocommerce Theme

Key Integrations

  • Jetpack

    Analytics

  • Stripe

    PAYMENTS

  • Hustle

    POPup FORM

  • WBW Currency Switcher

    displaying prices in different currencies.

  • WP Chat App

    WHATSAPP Customer Support

  • LiteSpeed Cache

    Speed Optimization

  • USPS

    Shipping functionality

  • WooCommerce Mobile App

    Mobile Store Management

  • WP Forms Pro

    Form Functionality

  • Woo Invoices

    PRINTS PACKING SLIP, IVOICES, etc

  • Pixel Tracking

    FACEBOOK

Working on a WooCommerce project?

Whether you’re launching a new ecommerce brand, migrating from another platform, or improving an existing WooCommerce website, I’m available to discuss new projects and long-term collaboration.

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