- FREELANCE WOOCOMMERCE & WORDPRESS DEVELOPER
How I helped Zaki and Zoltan Adventures build a fun, educational website that connects parents and kids through books, videos, and merch.
I was referred to Destiny by my sister, and working with him made the website project easy and effective. He really understood what we wanted for the kids and parents.
– Titi Sule
- OVERVIEW
Helping Kids Discover the World through fun Learning.
Zaki and Zoltan Adventures is a children’s educational brand that makes learning about other countries and cultures fun through songs, stories, cartoons, and books.
Before working with me, the brand had a growing YouTube channel but needed a website where parents and kids could easily shop books, watch videos, and learn more about the adventures.
The client wanted a website that would make it simple for their audience to buy books, watch YouTube videos without leaving the site, and shop for merchandise — all while building trust and connecting with parents.
STEP 1
Discovery & Research
I started by having a discovery call with the client to learn about their values, goals, and what they wanted the website to achieve.
After the call, I sent a detailed questionnaire to understand the audience better and their specific needs.
From my research, I found the main target audience was parents and their children. I also learned the importance of making videos easy to access on the site and creating a simple shopping experience for books and merch.
STEP 2
Website Copy and Value Proposition
I wrote clear, engaging copy that connects with parents and kids across the website. One very Good example will be the hero section on the home-page.
“Get Your Kids Excited About Learning New Countries and Cultures. Join us on a fun-filled journey to discover new places through stories and music.”
I added a simple, clear call to action right below the value proposition encouraging visitors to “Shop Books” or “Watch Videos.”
I made sure the language was friendly and easy for parents to understand and trust.
STEP 3
Design, Development & Functionality
A Fun Video Music Experience
On the homepage, I added a fun, colorful video that plays a catchy, educational song when tapped. This lets visitors get a feel for the brand and shows how learning with Zaki and Zoltan is exciting and enjoyable.
Amazon 5-Star Trust Indicator
Many parents had left great reviews on Amazon for the books, so I included a clear five-star rating badge on the homepage to build trust with new visitors.
User Accounts and Email Sign-Ups
I built a user account system so parents can create profiles, track orders, and get a personalized experience.
I also added an email signup form to help the brand stay connected with its audience, sending promos and updates directly to their inboxes.
YouTube Channel Embedding
This brand has a YouTube channel with over 2,000 subscribers was embedded directly on the site. This makes it easy for kids and parents to watch videos without having to leave the website, improving engagement and keeping visitors longer.
Navigation Improvements
To improve site navigation, I added a properly fun styled scroll-to-top button and a sticky header that keeps the menu and search bar visible as users scroll.
Super Engaging About Us Page
I created a warm, inviting About Us page telling the story, mission, and values of Zaki and Zoltan Adventures, helping visitors connect with the brand on a personal level.
Shop, Merch & Activities
I built separate pages for books and merchandise. Visitors can easily browse and buy books, water bottles, and other merch.
The website includes a special activity section where kids can read books live on the site with an interactive pop-up reader (this feature is being improved to offer a better experience.
Payments + Shipping + Social media Integration
All the brand’s social media accounts are connected on the website, making it easy for visitors to follow, share, and stay updated.
I integrated Stripe for secure payments and USPS shipping options with real-time tracking to give customers confidence when ordering.
Mobile and Desktop Optimization
Understanding that many customers shop on their phones, I made sure the website is fully optimized for both mobile and desktop. The layout is clean and easy to use, with fast loading times that keep shoppers engaged and ready to check out without any hassle.
Website Training/Support
I didn’t just hand over the website and disappear. I provided detailed training documents and video tutorials to help the client easily manage and update their site. This way, they can confidently handle everyday tasks on their own without needing to wait for me every time they want to make a change. It’s all about empowering them to keep the website running smoothly, even when I’m not around.
Results?
Since launching this website…
- Traffic on this website has spiked overtime.
- Kids spend more time watching videos and exploring the site.
- he brand builds stronger relationships with parents through accounts and email marketing.
- Seamless payments and trusted shipping options improved customer satisfaction.
Ready to build a website that connects and converts?
Let’s talk about your goals and how I can help you create a website that your audience will love.