Jot Eye Woocommerce
WooCommerce platform built to support online sales of reading glasses, eye care products, and customer education.
Eye Care
Ecommerce
Reading Glasses
Product Variations
Project Overview
Jot Eye Centre is an eye care business that helps people take better care of their eyes through reading glasses, eye care products, and professional eye health services.
The business needed a website that could do more than simply display products.
Customers needed a straightforward way to browse reading glasses, select the correct magnification strength, understand different lens options, place orders online, and contact the business when they needed assistance.
This project focused on creating an ecommerce experience that made purchasing optical products easier while giving the business the tools needed to manage products, orders, payments, and customer communication from one place.
The Challenge
Selling reading glasses online is different from selling standard ecommerce products.
Customers often need help choosing the correct magnification strength and understanding the differences between available lens options.
The website needed to:
- Support multiple magnification strengths
- Handle different lens variations
- Simplify product selection
- Improve product discovery
- Support customer communication
- Enable online payments
- Capture customer information for future follow-up
At the same time, the shopping experience needed to remain simple for customers who may not be familiar with buying reading glasses online.
The Approach
Rather than treating the website like a traditional online store, the focus was placed on helping customers make informed purchasing decisions.
The implementation focused on four key areas:
- Product selection
- Product discovery
- Customer communication
- Ecommerce operations
The goal was simple:
Create a website that helps customers confidently choose the right products while making online sales easier for the business.
Key Features
Magnification-Based Product Configuration
Different products included options such as:
- Standard readers
- Anti-reflective readers
- Blue light blocking readers
Each variation was structured within WooCommerce so customers could clearly see available options before placing an order.
Product Filtering
Product filtering was implemented to allow customers to browse products by category and magnification strength without constantly reloading pages.
This made product discovery significantly faster, especially for customers comparing multiple options
Abandoned Cart Recovery
Using Cart Abandonment Recovery for WooCommerce, the website can automatically follow up with customers who leave checkout before completing payment.
This helps recover potentially lost orders and improve conversion rates.
WhatsApp Customer Support
Using Joinchat, customers can contact the business directly through WhatsApp whenever they need assistance before making a purchase.
This helps bridge the gap between online shopping and personalized customer support.
Outcome
The finished website provides Jot Eye Centre with a platform that supports both online product sales and customer education.
Customers can now:
- Browse products more easily
- Select the correct magnification strength
- Compare lens options
- Contact the business when needed
- Complete purchases online
The business now has a centralized WooCommerce platform for managing products, payments, customers, and orders while providing a much smoother buying experience for visitors.
Tech Stack
- WORDPRESS
Content Management System
- ELEMENTOR
Page Builder
- Woocommerce
Ecommerce Functionality
- Astra
Woocommerce Theme
- PHP
SBSN plugin development
Key Integrations
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Google Site Kit
Analytics
-
Hustle
OPT IN FORMS
-
Jointchat
Customer Support
-
Paystack
PAYMENTS
-
Cart Abandonement Recovery
Recover Lost Revenue
-
WooCommerce Mobile App
Mobile Store Management
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Woo Invoices
PRINTS PACKING SLIP, IVOICES, etc
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PIXEL TRACKING
FACEBOOK
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